Decrescendo has gone through the countdown faster than I expected and achieved lift off in what seemed like the proverbial twinkling of an eye. Publishing and marketing this book involves a team that seems to be working well, even though we never have a pep rally or a staff meeting. I, of course, am the author, but I’m also in charge of marketing. Robin set up the style sheet and turned my manuscript into a book. Four proof readings later, he converted the book to a Portable Document Format (PDF) file and sent it to CreateSpace, the company that will be printing the books on demand, as they are ordered. (We have found that part to be very swift.) Amazon is receiving and processing the book orders.
As you will discover when you read Decrescendo, everything with the Dreyers becomes a family affair. Robin’s wife Tammy was one of the proofreaders and has been part of all the decisions along the way. My daughter Melissa, who works in communications and marketing, has prepared press releases and other outreach materials and has been available for any kind of consulting. Some grandchildren or their spouses have been helping with mailing lists and mailings and outreach. I get marketing suggestions from everybody.
Just what is the marketing, you may be asking. Well, I have sent an email to everyone I know whose email address was available to me. It had a blurb about the book and links to Amazon and this blog. Then I have sent a lovely postcard featuring the book cover to everyone I know whose mailing address was available to me. Many of my friends will get both. I’ll be having a book launch in the community where I live in November and another one in Charlotte, NC in December. I’m available for more book parties.
Living in a rural community in the mountains, I don’t have ready access to a lot of media, but I am doing what I can. My marketing plan is to do at least one thing everyday and basically to try everything I can think of. Your ideas are welcome. I realize that I can’t charge into this project like I did when I was 50, so the trick will be to pace myself. I’m trading “I’ll do it now” for “Maybe tomorrow.”
Here at the Decrescendo Memoir Blog, it is my intention to chronicle the process of self-publishing and marketing my book for whatever value it might be to other potential authors. I also plan to explore what’s in the book and expand on some of the topics, going beyond what is covered within its pages. This is, of course, also a part of marketing. But I hope it can be more than that. Relationships and the impact of chronic illness on them is a subject of depth and importance. In addition Bill’s interests included family, theater, opera, church music, travel, community development, civil rights, and friendships. His curiosity about most things led him to discover all he could about his own illness, which introduces such topics as congestive heart failure and anti-coagulation therapy. The end of the book takes us to hospice, death and grieving, and the epilogue to yet another health issue. My own interests expand the list to include the organizations I worked for (American Friends Service Committee, Penland School of Crafts and the North Carolina School of the Arts), writing, books, knitting and gardening. There’s a lot for us to choose from for further consideration. So keep on dropping by.